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Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a.Strategic Marketing Management, 6th Edition (9781936572007) Alexander Chernev, Philip Kotler, ISBN-10: 1936572001, ISBN-13: 978-1936572007,, tutorials, pdf.

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A Framework for Marketing Management, 6th Edition.Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and, ISBN.

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Strategic Marketing Management, 8th Edition

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